We are a group of nice people who love
to make brands grow.
We believe in strategic imaginative solutions,
or as we call it – Kongsiness.
We believe in telling stories for brands,
and with the right nurturing can produce
communication that grows and takes root
in people’s lives.
We believe in discussion, collaboration and
not finishing this sentence with a word that
ends with ‘tion’ (Doh!).
We believe in making brands do what people want.
That’s how a brand makes friends.
We are Spin.
With more than three decades of experience in the industry, Chit has worked on a wide diversity of brands in the U.S., Hong Kong, China and Malaysia. Whilst in Leo Burnett Chicago, he spearheaded the global launch of Rejoice shampoo. Chit has helmed several multinational agencies over the past 12 years - Leo Burnett Malaysia, JWT Hong Kong, McCann Erickson Shanghai, Euro RSCG and NagaDDB Malaysia.
Chit joined Naga DDB in 2006 and in a short time steered the Agency to win Campaign Brief Asia’s “Agency of the Year 2006”, Malaysia’s first ever Asian Marketing Effectiveness Gold Award for Digi’s Yellow Coverage Fellow campaign and Malaysia’s first Asia Pacific Effie for Perodua ViVa in 2008.
He started Spin Communications in June 2009.
Starting off at Ogilvy & Mather as an Account Executive, Lee Peng worked her way up to the role of Account Director on Nestle, Shangri-La Hotels and GlaxoSmithkline Beecham. After 7 years, Lee Peng moved to Publicis where she stayed on for another 7 years as Group Account Director on L’oreal, Orlando, MBF Cards, RHB Bank, Multi-Purpose Bank and Sharp. Lee Peng then joined Naga DDB and stayed there another 7 years as Business Director on Perodua, Nippon Paint, Johnson & Johnson, Pepsico, Unilever, Kurnia, Nin Jiom, Panasonic and UOB Bank.
Prior to joining Spin, she handled Proton, Nescafe, Nestle Corporate and SCA at McCann Erikson. She believes that a brand must inspire and surprise the customer all the time.
Executive Creative Director
A civil engineer by training, Le Vin started his career designing water treatment plants. After 6 hardhat-wearing years, he packed his bags for Patagonia and roamed its wildlands. Upon returning to Malaysia, he decided to explore another wildland – advertising. Le Vin has since worked on various campaigns for HP, Petronas, Perodua, Volkswagen, Nike, Citibank, L'Oreal and Nestle.
His work has been recognised at Kancil, Cannes, D&AD, One Show, Clio and the Effies. Le Vin also contributed to safer journeys during festive seasons by creating Malaysia’s first tweet-based car check service. His campaign for OldTown White Coffee is now listed as one of the Top 3 things to do in Ipoh by Tripadvisor. So far, advertising for Le Vin has been wilder than what he experienced in Patagonia. But, he wouldn't want it any other way.
kong \ see \ nes \
According to local slang, kongsi means to share; to use, participate in, enjoy or receive jointly. Which is what Kongsiness is all about. By creating it, ideas garner attention, people react and respond, and brands get famous. More famous than the LOLcats? We certainly hope so.