With more than three decades of experience in the industry, Chit has worked on a wide diversity of brands in the U.S., Hong Kong, China and Malaysia. Whilst in Leo Burnett Chicago, he spearheaded the global launch of Rejoice shampoo. Together with Yasmin Ahmad, Chit also led Leo Burnett Malaysia to win the Star of Asia, the best LB agency in Asia.
Chit has also helmed other multinational agencies - JWT Hong Kong, McCann Erickson Shanghai, Euro RSCG and NagaDDB Malaysia.
Chit joined Naga DDB in 2006 and in a short time steered the Agency to win Campaign Brief Asia's "Agency of the Year 2006", Malaysia's first ever Asian Marketing Effectiveness Gold Award for Digi's Yellow Coverage Fellow campaign and Malaysia's first Asia Pacific Effie for Perodua ViVa in 2008.
He founded SPIN in June 2009.
LEEStarting off at Ogilvy & Mather as an Account Executive, Lee Peng worked her way up to the role of Account Director on Nestle, Shangri-La Hotels and GlaxoSmithkline Beecham. After 7 years, Lee Peng moved to Publicis where she stayed on for another 7 years as Group Account Director on L'oreal, Orlando, MBF Cards, RHB Bank, Multi-Purpose Bank and Sharp. Lee Peng then joined Naga DDB and stayed there another 7 years as Business Director on Perodua, Nippon Paint, Johnson & Johnson, Pepsico, Unilever, Kurnia, Nin Jiom, Panasonic and UOB Bank.
Prior to joining SPIN, she handled Proton, Nescafe, Nestle Corporate and SCA at McCann Erikson. She believes that a brand must inspire and surprise the customer all the time.
MENONWith more than 12 years of experience in digital marketing, Manu has and continues to be part of the evolution of the industry by offering cutting edge technology-based solutions to his clients. At Swedish company 24MAS, he pioneered mobile game advertising for the Indonesian market with Samsung. His next stint as Country Head of Upfront Media, a full-service digital agency headquartered in Singapore, saw him securing a multi-year project to revamp and manage Malaysia Airlines' website.
Prior to SPIN, Manu was the Managing Director of Reprise Digital (a part of IPG Mediabrands) where he worked with clients like TM, TNB, Johnson & Johnson and Nestle.
A civil engineer by training, Le Vin started his career designing water treatment plants. After 6 hardhat-wearing years, he packed his bags for Patagonia and roamed its wildlands. Upon returning to Malaysia, he decided to explore another wildland - advertising. Le Vin has since worked on various campaigns for HP, Petronas, Perodua, Volkswagen, Nike, Citibank, L'Oreal and Nestle.
His work has been recognised at Kancil, Cannes, D&AD, One Show, Clio and the Effies. Le Vin also contributed to safer journeys during festive seasons by creating Malaysia's first tweet-based car check service. His campaign for Old Town White Coffee is now listed as one of the top 3 things to do in Ipoh by Tripadvisor. So far, advertising for Le Vin has been wilder than what he experienced in Patagonia. But, he wouldn't want it any other way.
