OLDTOWN WHITE COFFEE
ART OF OLD TOWN
As proprietors of the original white coffee recipe, OldTown took ownership of the one place no other brand could – Ipoh’s Old Town, the birthplace of white coffee – to differentiate itself from a sea of clones.
Our collaboration with street artist Ernest Zacharevic and Ipoh’s Tourism Board saw OldTown transform Ipoh’s Old Town with 7 unique murals.
We turned art tourism into a medium, and spread our brand story with every piece of PR coverage and social media sharing. Best of all, we created permanent fixtures associated with the brand that will live long beyond the campaign period.
