YTL CEMENT
How do we demonstrate that Malaysia’s leader in building solutions is more than just about cement and the resulting development or infrastructure it builds?
We redefined the brand around the transformational power of cement.
This rolled out with the introduction of YTL Cement on both Facebook and Linkedin. With a Virtual Seminar Series featuring leading experts as well as content focused on innovation and sustainability, the brand is well on its way to help the world build better.