SHARP
RAYA SURE SUKA
Malaysians tend to respond well to emotional content during Ramadhan, a period of introspection. This led to a highly engaging piece of content that involved a ‘prank’ on Sharp’s brand ambassador.
A double surprise for Sharp’s celebrity ambassador, Zahirah Macwilson, started with us discovering that she has not seen her mom (who lives in Perth) for over 7 months due to work commitments.
So, we planned a special reunion that was the key content we promoted heavily on social media. Anyone who watched the reunion video will then be retargeted with Sharp’s Raya sales ad.
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1 million
organic views and >100 likes within 3 days
+14%
sales compared to Raya sales a year before