SUPER COFFEE
This integrated effort had all the secret ingredients to engage the young Malay market segment and educate them on Super Coffee’s superiority.
Super Coffee has the largest factory in Southeast Asia with state-of-the-art coffee making technology. We sent 2 celebrity special agents to infiltrate it to reveal the secret behind a superior cup of coffee.
An interactive film hosted on YouTube enabled viewers to choose which secret they would like to discover. They could also win items featured in the film. In order to encourage trial, viewers were alerted on their chance to win a car with every purchase of a Super Coffee promotion pack. Catch all the action here.
fans on Facebook
sales increase vs past 6 months
in the Malay market