YEO’S
SOYBERU
Instead of asking “What does it taste like?”, we asked “What does it feel like?” when it comes to Yeo’s Soy Milk in order to connect with a new generation of drinkers.
Soyberu is the feeling of a Yeo’s Soy Milk brought to life.
It is the representation of all things wholesome, that links to real benefits of soy – the ability to motivate, to calm you down, to perk you up and to make you feel good. It’s like that much needed warm hug during difficult times.
82%
will consider buying Yeo’s after seeing the ad based on post campaign research
Gained 4%
market share during the campaign period and overtook F&N to be the number one brand of soya milk in Malaysia