PERODUA
TWECKBOT
Traditionally, Hari Raya is a time when brands will flood our social feed with their festive greeting films. It is also a time synonymous with an increase in traffic accidents. So, we went beyond producing another greeting ad to make journeys safer for Perodua drivers.
By following Perodua on Twitter, Perodua drivers could check if one of the roving Tweckbots (Perodua cars ferrying technicians) is around their area.
If it is nearby, drivers just tweet Perodua and the Tweckbot would come over to carry out a free 15-point car safety check. What started as a pilot project in Klang Valley was rolled out nationwide in subsequent years.
